Drop45 › DROP guides
Practical, sourced guides to California's Delete Request and Opt-Out Platform (DROP) for registered data brokers.
Standardization rules for every DROP identifier type, the composite hashing process for NDZ and NameVIN, and the four numeric status codes you report back.
What DROP is, who runs it, the 45-day processing cycle, the six deletion lists and the four status codes.
Who must register, the January 31 deadline, the $6,000 fee, and what registration obliges you to do in DROP.
The two duties SB 362 creates, the key dates, and how the $200-per-day penalty arithmetic works.